About

  • About the book

    Tao of Founders dives straight into the emotional highs and lows of entrepreneurship. Through timeless wisdom and memorable founder stories, the book serves as a guide for navigating the paradoxical nature of building a business.

  • Why read Tao of Founders?

    Tao of Founders shares personal insights for inner balance, resilience, and purposeful action amidst a chaotic and busy founder life. To me, entrepreneurship is who you become as you forge your own path, overcoming your inner limitations in order to overcome each of your challenges.

  • About the author

    Gui is a Canadian entrepreneur and investor. His early experiences as a musician chasing artistic dreams led him to pursue a creative path in life, through the noble art of entrepreneurship. He co-founded Return Magic, which was acquired by Shopify in 2018. He has been an entrepreneur for over 10 years.

FAQ

Who should read the book?

Tao of Founders speaks to anyone with an entrepreneurial mindset - whether you call yourself a founder, a builder, a maker, or aspire to become one.

Why founder psychology is vital

Most books for founders focus on what to do—hiring, fundraising, marketing—but very few talk about how to be a founder, how to think. Sports psychology is a well-developed field, and arguably, what made Roger Federer dominate was in his mindset. In the same way, I believe how you play the inner game of entrepreneurship defines how great of a founder you can become.

The mission behind Tao of Founders

Explore and advance founder psychology through collective storytelling.

Now that the book is published, my aim is build a community of diverse founders to share their own stories and insights on how to be and to think.

Any (eventual) profits from this book will go towards r&d on founder psychology.

In which countries is the book available?

eBook format is available globally.

Print format is available sale in US, CA, UK, AU, DE, FR, ES, IT, NL, JP, BR, IN, MX, BR, PL via Amazon print on demand.

To Purchase The Tao of Founders in your country:

Will the book be available in other languages?

Yes! If you purchase the English version now you will get free access to translated versions when available.

We're currently working on releasing a French version, and then Spanish, German, Italian, etc. will follow.

Where can I find the audiobook?

It is now available! Listen to it on almost all platforms.

How to connect?

Sign up to the newsletter and send me a message from there.

Can I read a free chapter?

If you're not sure about buying the book, read a free section first.